Gifts in Wills for charities

Make it easy for your donors to leave a gift in their will

Our online will-writing service for charities puts you in control of your gifts in wills campaign. With no set-up costs or monthly fees, you pay one low fee for each will produced.

Direct your donors to your personalised page, where they are given various prompts to remember your charity in their will. Your charity is invoiced only for any wills made via your campaign, and you receive details of the gifts in a monthly report.

With no ongoing fees or setup costs, this is an innovative, reliable way to generate legacy and residuary gifts.

Total gifted in wills to charities last year
£bn
Adults in England and Wales without a will
%
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Your campaign, your way

Our innovative online will service for charities gives your donors a 24/7, safe and free way to remember your charity in their wills

Extensive personalisation options mean you can speak to your donors in your language. You can include as much or as little of your branding as you wish.

In-depth campaign analytics and reporting give you the information you need to tailor your campaign.

Registered with the Fundraising Regulator

We are committed to helping our charity partners fundraise ethically and sustainably. We are registered with the Fundraising Regulator to protect your supporters and your reputation.
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Help from experienced solicitors available for every charity supporter

Our solicitors are here to help your supporters make a will online. Every single will is checked by an SRA-registered solicitor.
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Introduction

Supporter Journey

Interface

Pricing

Our service delivers gifts in wills throughout the year, providing you with industry-leading return on investment. Let’s talk about how we can work together to make your gifts in wills campaign thrive.

Gifts in Wills Online: Ethics

Gifts in Wills Fundraising Online: Ethics How can you ethically attract legacies for your charity? Gifts in wills The benefits of an effective gifts in wills fundraising campaign can be enormous.  In our experience, gifts typically amount to a few thousand pounds but the sky is the limit with gifts of hundreds of thousands and …

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Gifts in Wills Online: How to Fundraise

Gifts in Wills Online: How To How can you ethically attract gifts in wills for your charity? Why the future is digital The rewards of gifts in wills fundraising are substantial, with over £3bn gifted through gifts in wills annually.  According to Remember a Charity only 6% of people who die leave a legacy but …

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Gifts in Wills: Compliance with Fundraising Regulator

Gifts in Wills Online: Compliance with Fundraising Regulator How can you ensure your campaign stays compliant with the Fundraising Regulator? What is the Fundraising Regulator? Following the Olive Cooke tragedy the Fundraising Regulator for the UK was created.  The Fundraising Regulator provides help and guidance on a number of topics including gifts in wills fundraising.  …

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Gifts in Wills Online: Five Things To Do Before You Start Your Campaign

Gifts in Wills Online: Five Things to do before you start your campaign By Oliver Asha, Solicitor (in-house), Make a Will Online Make a Will Online lets charities to offer free wills to supporters who are interested in leaving a gift in their will.  Our partner charities receive monthly reports and up-to-the-minute data on who …

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Gifts in Wills Post Covid

We explore some of the changes in fundraising that occurred in early 2020. In this brave new world a strong gifts in wills message secures the future of a charity. Improved acceptance of technology in all supporter groups shows how online wills and messaging gives ever greater success . Gifts in wills. Where were we? …

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Gifts in Wills: Why Make a Will Online?

Why use Make a Will Online How we help charities with industry leading supporter service, analytics and delivery. Why Make a Will Online? We work with charities of all sizes to help supporters leave gifts in wills.  Around a third of people say they want to leave a gift in their will.  Fewer than one …

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Gifts in Wills a video guide

Charitable gifts in wills – a video guide Free wills for supporters, priceless insights for charities Welcome to our charitable Gifts in Wills platform. Gifts in wills are the fastest growing area of fundraising, and a free wills campaign can strengthen your charity for generations to come. On this page, 4 short videos introduce our …

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Gifts in Wills supporter journey video

Charitable gifts in wills – your supporter journey Free wills for supporters, priceless insights for charities In this video we show how we help supporters make a will and remember you with a residuary and/ or pecuniary gift and a collection in memory. Read about our unique solicitor checked online wills. If you want to …

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Gifts in Wills charity interface video

Charitable gifts in wills – charity interface Free wills for supporters, priceless insights for charities This video shows how you can personalise messages to your supporters through the will making process. You can also get real-time feedback on when your supporters are making wills.  You can report campaign success immediately and you can see what …

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Gifts in Wills pricing video

Charitable gifts in wills – pricing Free wills for supporters, priceless insights for charities This video explains our low risk and affordable pricing structure. Wills cost £29.50 each. There’s no tie-ins, no setup costs, no other nasty surprises. Ever. If you want to speak to one of the team, give us a call on 0207 …

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Gifts in Wills – Training with Richard Radcliffe

Gifts in Wills – Training with Richard Radcliffe Richard Radcliffe carried out training for our charity partners. This is a note of what he said… Who is Richard Radcliffe? Richard has over 40 years fundraising experience specalising in gifts in wills. He has met over 30,000 donors and helped more than 700 charities with their …

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Gifts in wills for charities

Gifts in Wills for charities Make it easy for your donors to leave a gift in their will Our online will-writing service for charities puts you in control of your gifts in wills campaign. With no set-up costs or monthly fees, you pay one low fee for each will produced. Direct your donors to your …

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Trusted since 2008

Unlike other online will services, every single will produced on our website is checked by a fully qualified UK solicitor. We are allowed by the Solicitors Regulation Authority to provide will-writing services.

We are members of the Society of Will Writers, and follow their code of conduct. This ensures protection for our customers and your donors.

We make 1000s of wills every year and have excellent customer feedback.

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Registered with the Fundraising Regulator for your peace of mind

SWW80

Proud members of the Society of Will Writers

SRA

Qualified solicitors available for every charity supporter

five star rating

Thousands of wills made every year with 'excellent' supporter feedback