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Make it easy for your donors to leave a gift in their will

Our online will-writing service for charities puts you in control of your gifts in wills campaign. With no monthly fees, you pay only one low fee for each will produced. More than 100 charities of all sizes have partnered with Make a Will Online for their online legacy fundraising.

Direct your supporters to your personalised page, where they are given various prompts to remember your charity in their will. Your charity is invoiced only for any wills made via your campaign, and you receive details of the gifts in a monthly report.

With no ongoing fees, this is an innovative, reliable way to generate legacy and residuary gifts.

Total gifted in wills to charities in 2022
People in England and Wales without a will
People wanting to leave a gift
Average residuary gift (2022)
Average cash pledge (2022)
Left a gift because the cause matters to them

Your campaign, your way

Our innovative online will service for charities gives your donors a 24/7, safe and free way to remember your charity in their wills

Extensive personalisation options mean you can speak to your donors in your language. You can include as much or as little of your branding as you wish.

In-depth campaign analytics and reporting give you the information you need to tailor your campaign.

Registered with the Fundraising Regulator

We are committed to helping our charity partners fundraise ethically and sustainably.

We are registered with the Fundraising Regulator to protect your supporters and your reputation.

Protected by Capacity Vault

Capacity Vault makes a secure, digital record of testamentary capacity.

It provides unique protection against challenged wills and is free for users of Make a Will Online.

Help from experienced solicitors available for every charity supporter

Our solicitors are here to help your supporters make a will online. Every single will is checked by an SRA-registered solicitor.

Members of the
Society of Will Writers

Our service delivers gifts in wills throughout the year, providing you with industry-leading return on investment. Let’s talk about how we can work together to make your gifts in wills campaign thrive.

Get in Touch

Watch our gifts in wills videos

Gifts in Wills Online: Ethics

How can you ethically attract legacies for your charity? Gifts in wills The benefits of an effective gifts in wills fundraising campaign can be enormous.

Gifts in Wills Online: How to Fundraise

How can you ethically attract gifts in wills for your charity? The rewards of gifts in wills fundraising are substantial, with over £3bn gifted through gifts in wills annually.

Gifts in Wills: Compliance with Fundraising Regulator

How can you ensure your campaign stays compliant with the Fundraising Regulator? What is the Fundraising Regulator?

Gifts in Wills Online: Five Things To Do Before You Start Your Campaign

Make a Will Online Make a Will Online lets charities to offer free wills to supporters who are interested in leaving a gift in their will.

Gifts in Wills Post Covid

We explore some of the changes in fundraising that occurred in early 2020. In this brave new world a strong gifts in wills message secures the future of a charity.

Gifts in Wills: Why Make a Will Online?

We work with charities of all sizes to help supporters leave gifts in wills. Around a third of people say they want to leave a gift in their will.

Gifts in Wills a video guide

Gifts in wills are the fastest growing area of fundraising, and a free wills campaign can strengthen your charity for generations to come.

Gifts in Wills supporter journey video

In this video we show how we help supporters make a will and remember you with a residuary and/ or pecuniary gift and a collection in memory.

Gifts in Wills charity interface video

This video shows how you can personalise messages to your supporters through the will making process. You can also get real-time feedback on when your supporters are making wills.

Gifts in Wills pricing video

This video explains our low risk and affordable pricing structure. Wills cost £40 each. There’s no tie-ins and no other nasty surprises.

Gifts in Wills – Training with Richard Radcliffe

Richard has over 40 years fundraising experience specalising in gifts in wills. He has met over 30,000 donors and helped more than 700 charities

Trusted since 2008

Unlike other online will services, every single will produced on our website is checked by a fully qualified UK solicitor. We are allowed by the Solicitors Regulation Authority to provide will-writing services.

We are members of the Society of Will Writers, and follow their code of conduct. This ensures protection for our customers and your donors.

We make 1000s of wills every year and have excellent customer feedback.