Charitable gifts in wills - a video guide

Free wills for supporters, priceless insights for charities

Welcome to our charitable Gifts in Wills platform.

Gifts in wills are the fastest growing area of fundraising, and a free wills campaign can strengthen your charity for generations to come.

On this page, 4 short videos introduce our service. If you want to speak to one of the team, give us a call on 0207 193 2747 or email

Gifts in wills
to charities
Donors' wealth
to charities

*Smee & Ford Legacy Trends 2020 Update

Gifts in wills - an introduction

We developed our system to help our charity partners get more Gifts in Wills and understand when and why supporters are leaving Gifts in Wills.

We build a bespoke section of our website for each of our charity partners where supporters can make a will as part of your Free Wills Campaign.

Throughout the process your supporters will see messages from you as well as prompts to make Gifts in Wills to your charity.

Whenever a supporter leaves a gift in a will using our system you will be automatically informed about the gift.

Also: where the supporter gives consent you will be given their name and contact details so you can say “thank you”.

Our system allows you to:

Get more gifts in wills;

  • Know who your Gifts in Wills donors are;
  • See successes in your campaigns when gifts are pledged (not when a supporter sadly passes away);
  • Immediately report these successes to your managers/ CEO/ trustees; and
  • Understand in real time what fundraising messages your supporters are responding to.

In this video we will cover your supporter’s journey to making a will, the information and analytics, and explain why our charging structure makes Make a Will Online the highest quality and lowest risk option for your Free Wills campaign.

Make a Will Online provides the very highest service to your supporters with solicitor-advice available. It is extremely quick to set up (it should take you less than 20 minutes once you’ve made the decision to proceed). It is also the most affordable and low risk offer in the marketplace with no tie-ins, contracts and with a fixed fee per will.


Trusted since 2008

Unlike other online will services, every single will produced on our website is checked by a fully qualified UK solicitor. We are allowed by the Solicitors Regulation Authority to provide will-writing services.

We are members of the Society of Will Writers, and follow their code of conduct. This ensures protection for our customers and your donors.

We make 1000s of wills every year and have excellent customer feedback.

fundraising regulator logo small

Registered with the Fundraising Regulator for your peace of mind


Proud members of the Society of Will Writers


Qualified solicitors available for every charity supporter

Thousands of wills made every year with 'excellent' supporter feedback

Our service delivers gifts in wills throughout the year, providing you with industry-leading return on investment. Let’s talk about how we can work together to make your gifts in wills campaign thrive.