Charitable gifts in wills - pricing

Free wills for supporters, priceless insights for charities

This video explains our low risk and affordable pricing structure. Wills cost £29.50 each. There's no tie-ins, no setup costs, no other nasty surprises. Ever.

If you want to speak to one of the team, give us a call on 0207 193 2747 or email

Average value
of gifts in wills

*2019 - Legacy Foresight

Cost to charity
of supporter's will

*2020 - Make a Will Online

Gifts in wills - pricing

In this video we will talk you through our low risk charging structure.

Gifts in wills are the fastest growing area of fundraising: more than doubling to £2.6bn over the last 10 years.  More and more charities are being remembered in wills. Having a free wills campaign strengthens your charity for generations to come.

Make a Will Online offers the highest quality, solicitor-checked wills to your supporters. It is also the most affordable and lowest-risk provider of free wills campaigns to charities.

Our service is accessible, low risk, and scalable for all charities.  We only ever charge on a pay-per-will basis and all setup/ assistance/ analytics is included.

Our fees are £29.50 for a single will and only an extra £10 for a pair of wills.  There is no minimum spend or contract fee.  So: if your supporters make no wills in any given month you will not be charged.

We have a “budget” tool so you can set a maximum spend in any given month if you choose to. This will avoid any surprises or cash-flow issues if your gifts in wills campaign is unexpectedly successful.

All analytics and personalisation is included in the per-will cost.

In summary:

Make a Will Online provides the very highest service to your supporters with solicitor-advice available.  It is extremely quick to set up (it should take you less than 20 minutes once you’ve made the decision to proceed).  It is also the most affordable and low risk offer in the marketplace with no tie-ins, contracts and with a fixed fee per will.

For more information please email us at or call 0207 193 2747.

Trusted since 2008

Unlike other online will services, every single will produced on our website is checked by a fully qualified UK solicitor. We are allowed by the Solicitors Regulation Authority to provide will-writing services.

We are members of the Society of Will Writers, and follow their code of conduct. This ensures protection for our customers and your donors.

We make 1000s of wills every year and have excellent customer feedback.

fundraising regulator logo small

Registered with the Fundraising Regulator for your peace of mind


Proud members of the Society of Will Writers


Qualified solicitors available for every charity supporter

Thousands of wills made every year with 'excellent' supporter feedback

Our service delivers gifts in wills throughout the year, providing you with industry-leading return on investment. Let’s talk about how we can work together to make your gifts in wills campaign thrive.