Charitable gifts in wills - your supporter journey

Free wills for supporters, priceless insights for charities

In this video we show how we help supporters make a will and remember you with a residuary and/ or pecuniary gift and a collection in memory.

Read about our unique solicitor checked online wills.

If you want to speak to one of the team, give us a call on 0207 193 2747 or email

People wanting to
remember a charity

*2019 - RAC

Wills containing
a charitable gift

*2019 - Smee & Ford

Gifts in wills - supporter journey

When marketing to younger donors it is again important to educate and inspire people to leave gifts.  The subject of a person’s mortality can always be sensitive but it is not a concern as immediate as it may be for people of more advanced years.  The aims for a campaign aimed at younger people will be to get them to make a gift but can also be to get them to make a will in the first place. Up to 1/3 of people die without a will, this proportion increases as age decreases.  A gift in a person’s first will is likely to carry itself forward into future iterations of a will when it is rewritten (e.g. upon marriage/ house purchase etc).  The first thing a solicitor will ask is usually to see the previous will and carry information forward where appropriate.

Either a younger or older donor could be turned into a mouthpiece for your campaign if it is well structured, and could lead to a “viral” effect, with an evangelist for your campaign (or legacy donations in general) informing and encouraging others to make a will and remember a charity in it.

Any  fundraiser will tell you that gifts in wills fundraising is tough.  It requires a lot of sustained effort and the fruits of the labour or effectiveness of a campaign can be very difficult to track.  A fundraiser typically does not know whether a gift has been generated, and will not find out whether a campaign has been successful for an indeterminate amount of time.  The system at has been tailored to provide a fundraiser with metrics vital to measuring success of effort put into a campaign.  A fundraiser will know who has made a will, when that will was made, and the amount of any legacy gift.

Trusted since 2008

Unlike other online will services, every single will produced on our website is checked by a fully qualified UK solicitor. We are allowed by the Solicitors Regulation Authority to provide will-writing services.

We are members of the Society of Will Writers, and follow their code of conduct. This ensures protection for our customers and your donors.

We make 1000s of wills every year and have excellent customer feedback.

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Registered with the Fundraising Regulator for your peace of mind


Proud members of the Society of Will Writers


Qualified solicitors available for every charity supporter

Thousands of wills made every year with 'excellent' supporter feedback

Our service delivers gifts in wills throughout the year, providing you with industry-leading return on investment. Let’s talk about how we can work together to make your gifts in wills campaign thrive.